Spotify listeners view this as the reason not only to sign up for our service, but also to stay.įreemium: The combination of our free ad-supported tier and our premium subscription tier. That magic ability to introduce a user to their next favorite song and artist. Personalization: When you ask listeners what they love most about Spotify, more than 81% cite our personalization, or discoverability. Ubiquity has proven to be a significant driver of new users to the platform, with 28% of all our new registrations coming from these partners, up from 14% in 2018. Over the last four years, we’ve gone from approximately 250 partners to more than 2,000 today, with integrations ranging from wearables like watches to all facets of the connected life-including cars and kitchen appliances. Ubiquity : It’s long been our goal to make Spotify available to anyone on any device. He then outlined at a high level what Spotify has achieved since 2018 and revisited the three key foundations that continue to differentiate Spotify and drive our long-term strategy: And the value creation opportunity is very high.” “And based on what we see, we are accelerating our moves to seize that opportunity in the near term. “We’re really investing in building a fantastic multisided platform that has all the ingredients to become one of the truly unique creative platforms in the world,” Daniel shared in his opening remarks. Daniel Ek describes the foundations of our strategy and “The Spotify Machine” Read on for top takeaways from our speakers.
They also built the case for why our future extends beyond music and podcasting, describing a reality where 50 million artists, writers, labels, publishers, studios, and other creators will be able to manage their businesses and monetize and effectively promote their work to more than one billion users.Īt the center is a set of software, services, products, and business models tailored for specific verticals and bundled into a single consumer experience: The Spotify Machine.
Throughout the event, Spotify executives highlighted the consistency of our financial performance, our strong momentum, and the potential we see ahead for driving meaningful user, revenue, and bottom-line growth. When Spotify went public in 2018, we were a music-streaming company, but we’ve evolved dramatically over the last four years-expanding beyond music to become the leading player in audio. The event, which was held at our New York City office, featur ed presentations by Spotify’s Chief Executive Officer Daniel Ek, Chief Financial Officer Paul Vogel, and members of the company’s global leadership team. Additionally, we shared details about how we’ll continue to innovate and grow over the short and long term. Today, Spotify hosted our second Investor Day, updating the financial community on the progress we’ve made since our direct listing.
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